Overhaul

We've all heard of people becoming famous off of youtube. A boy from my town, Bo Burnham, posted a few videos on youtube and voila, he is the youngest person to ever have a comedy special on Comedy Central. Youtube has offered millions of people a way to get their videos out to an audience never before possible. People have become famous for singing, telling jokes, looks...you name it, it has been done. Now, young girls are getting famous for hauling.

Its not as dirty as it may sound. A haul video is a homemade video posted on the web by people (usually teen girls) gushing and reviewing their new favorite products and purchases. Sounds innocent enough doesn't it? The Fowler sisters are two of the most famous haulers. Some of their posts have over one million hits. Each one of the sisters has almost half a million subscribers and total channel views are over twenty million! The Fowler Sisters tapped into something so much larger than they expected. So many brands fail to do this successfully and the Fowler sisters seemed to stumble into it by accident. Now, brands want in. They once recommended a Guess watch and it sold out online and in stores within days. They have become so well known they are being sponsored by Forever 21, one of their favorite stores. They have been contacted by 17 Magazine, Marie Clair and many other fashion magazines.

Where is the convergence? Well sometimes they take videos on their cell phones in the store showing what they have picked out, what they would accessorize it with and what shoes to wear with it. Sometimes they wait until they get home to take the video on a webcam and then post to youtube. Basically, technology is so available to everyone that it has become easy to make home videos to post anywhere on the web.

Here is one of their videos. They were also on Good Morning America and they are filming them making this haul. Don't watch too long, it might make you lose your lunch.