Wednesday, July 14, 2010

Convergence Strategy from Reality Show

Academy Fantasia is a reality show in Thailand. It is a singing contest, judged through popular votes. The purpose to finding the dreamers who want to be a superstars. Academy Fantasia is a franchise of La Academia, a popular reality show from Mexico. The contestant auditioned through nationwide and the judges will eliminate the contestants down to 12 finalist into Academy House. The contestants will study with trainer in voice, dance and acting class to practice the songs they will perform in each week.

The contestants live in the same house with hundreds of hidden cameras. Audiences can watch them 24 hours live on TV and online. The audiences can vote for their favorite contestants through cell phones and land phones. It costs three baht for each vote. The show usually airs 24 hours on True Vision 20 (digital) and 16 (analog) and the concerts will be broadcast live on True Music Channel (Digital:26 , Analog:30) and ModernNine TV (public channel 9) every Saturday night between 20:40-23:10 Thailand time.

Each week the contestants are assigned individual songs and sometimes group songs to perform on stage every Saturday until the last week of the show. After each performance the commentators will evaluate the performance. At the end of the concert, the contestant(s) who received the lowest percentage of audience votes will have to leave the show. The winners and the runner-ups will automatically receive record deals with True Fantasia record label.

Last season, Academy Fantasia 6, the audience got to experience with TrueAF 6 live 3D concert for the first time in Thailand and would be able to watch the live program on 3 TV channels.



The audience would be able to access content in various ways including watching, downloading, voting, chatting via platforms such as TV, mobile phones, and online access.


The online access, they have main website, Academy Fantasia, that fans can look up for the contestant's profile or updates activities in everyday. Also make Fan Site, such as AF Talk, AF Studio, Facebook for fans to communicate. Innovative services like online voting through Touch@Home and numerous application on iPhone 3G offer a complete experience and keep the excitement going because fans can stay updated and on top of everything.


Info : Wikipedia (Academy Fantasia), True Corporation

1 comment:

  1. This is a good example and you've integrated text, imagery and video into your post successfully.

    I appreciate the sourcing of the information from Wikipedia, but I'd like for you to describe this event completely in your own words. If you do excerpt something verbatim from another source, you need to make that very clear.

    We'll talk about sourcing content tonight.

    ReplyDelete